This and every International Women’s Month at Sonoma Hills Farm,
We’re celebrating our lady leaders whose paths are as distinct as they are interconnected, and whose collective vision shapes what we grow and stand for. Leadership isn’t just a title — it’s a practice and a commitment that shows up every day in the work.
Shauna Harden — Founder & Executive Producer
Shauna Harden has spent a decade doing what she does best: finding the stories that matter and making sure the world hears them. As a cannabis advocate and creative producer, she has built her career around elevating intentional, values-driven work — and her fingerprints are all over the culture and identity of Sonoma Hills Farm.
Perhaps her most visible contribution to the wider industry is her role as Executive Producer of Lady Buds, the award-winning documentary that follows six women in California’s cannabis industry as they navigate legalization, corporate competition, and the shifting landscape post-Prop 64. The film captures what statistics rarely can: the resilience, entrepreneurial spirit, and deep-rooted connection to the plant that defines legacy operators. It earned multiple honors — including a CLIO Award for its trailer — a recognition Shauna characteristically credits to her team and to the power of the subject itself.
At the Farm, Shauna leads experiential marketing efforts that connect cannabis with culture, craftsmanship, and community — including collaborations with partners like 19-69 that have helped define a brand presence that is both elevated and deeply grounded. More than anything, she is proud to be part of a team that cares about the plant, the land, and the people it serves.
Joyce Cenali — Chief Operating Officer
Joyce Cenali came to cannabis the way many of the best operators did — through a genuine love of the plant. She began growing in her home garden in 2004, later co-founded a Sierra-based cultivation project, and in 2016 her team earned an Emerald Cup in the Dry Sieve category. That grounding in craft has never left her, even as her career expanded far beyond the garden.
A Smith College graduate, Joyce brings a rare combination of creative and commercial range to her work. Earlier in her career, she worked for an independent record label and founded a boutique artist management firm, led business development and licensing integrations for e-commerce start-ups, and served as Co-Chair for Women Grow, Sonoma — building community while the industry was still finding its footing. Her co-founding of the Cannabis Media Council, a trade organization that uses mainstream media to normalize and destigmatize cannabis, reflects both her strategic instincts and her commitment to the larger culture shift the industry needs.
Recognized by the San Francisco Business Times as one of the Most Influential Women in Bay Area Business, Joyce is a proud LGBTQ leader whose influence extends well beyond the walls of any single organization. At Sonoma Hills Farm, she brings all of it — the cultivation knowledge, the operational acumen, and the cultural vision — to bear every day.
Kate Price — Operations Manager
Kate Price’s path to Sonoma Hills Farm is the kind that only makes sense in retrospect. She began her education overseas — a year in Germany, three years in Holland — earning a B.A. in International Business Management from Webster University, and returned home with a fluency in adaptation and cross-cultural communication that has shaped everything since.
She built her operational foundation at Apple before moving into high-end wine distribution, where precision and relationships mattered in equal measure. When the cannabis industry was still navigating the 215 era, Kate made the leap — joining CannaCraft across finance and distribution, then moving to Herbl in purchasing before finding her home at the Farm in October 2023.
Every role she has held has informed how she approaches operations today: with grit, curiosity, and a deep appreciation for the people and processes that keep things running. Kate is proud to be part of a team building something meaningful — and grateful for every turn in the road that brought her here.
Together, Shauna, Joyce, and Kate embody what leadership at Sonoma Hills Farm looks like: rooted, intentional, and always in service of something larger than themselves. This International Women’s Month, we celebrate not just their accomplishments, but the industry they are helping to build — one that is more equitable, more creative, and more human because of women like them.