California governor Gavin Newsom signed Senate Bill 67 into law this week, giving craft cannabis cultivators the opportunity to market product from specific regions. The traditional focus has always been on strain and THC content, but as craft growers, we believe it’s the sense of place that will drive the growth of the cannabis industry. As the largest cannabis market in the world, California is often a bellwether for other states. We plant the seeds and set the standards that allow other markets to grow. We believe this will be the case with appellation designations. Still, it’s a learning process and as we study our successes and failures, we can hone in on the strains that we feel will set us apart from other producers in much the same way the Napa and Sonoma vintners have done over the last one hundred years. It’s going to be a fun, interesting journey as we move this initiative forward!